Final Call to the SpaAsia Wellness Summit 2006

FINAL CALL
Countdown to SpaAsia Wellness Summit 2006
23 - 25 August 2006, Hua Hin

10 GOOD REASONS WHY YOU HAVE TO BE THERE
The Wellness Summit 2006 is just two weeks away, and it has all the makings of becoming a significant milestone along the journey for the industry - for spa professionals, hoteliers, medical practitioners, brand managers and governmental agencies. There is no pulling of stops to ensure that this second Summit will turn out to be another major success.

We have 10 Big Reasons why you have to be there.

1. Network with top honchos
"From the speakers to the delegates, big names from the hospitality, spas, top brands, governmental agencies and associations will be here this year to shake and move the wellness industry," Michael Loh, Chairman of Organizing Committee.

2. Be Inspired
Let Sonu Shivdasani, co-creator of the luxurious Six Senses Resorts & Spas inspire your sixth sense. Sonu who is well-recognized for his brains as well as his meticulous attention to details, has earned Six Senses stripes as the one of the top in the luxury resorts & spas. Learn about their winning formula and how "to create innovative and enriching experiences in a sustainable environment".

3. Get directions
Is our industry at risk of being a shooting star? Will it fizzle out? Is the wellness industry here to stay, and if it is, where is it heading towards? Listen to veteran consultant Adria Lake who has developed spa and treatment concepts for over 30 world-renowned properties in more than 20 countries. Get directed: Whereto, Wellness?

4. Learn about Effective Change Management
"Globalization is causing the tectonic plates of the world economy to grind together in ways that are affecting every business sector. Globalization requires organizations to have both a well thought out strategy and brilliant execution. Effective change management is crucial to this." says Paul Turner who shall give insight during the Spa Directors' Forum into this phenomenon said to be "more complicated than rocket science."

5. Medical tourism, make it work for you
The medical tourism boom in Asia is creating new market opportunities for spa operators in the field of health and wellness. Listen to dynamic Ruben Toral, Director of Marketing from the successful international Thai hospital, Bumrungrad Centre and build your own brand of success. Bumrungrad's contribution to Thailand's international reputation as a leading wellness centre is big. Accounting up to 40% of hotel occupancy during peak summer season, the centre continues to pull in big numbers with its unique brand of wellness. How did Ruben do it?

6. Pre-Summit Professional Study Tour
Put passionately together by Spa Association of Thailand, the Kingdom's oldest spa association, its Vice President, Andrew Jacka shares, "We have been concentrating on the PST, focusing on the unique qualities of the Thai Spa industry, its products and business potential, and even how the government sees the future of our industry. There is a premium selection of Thai Spa operators to showcase in the afternoon and a display of Thai Spa products where delegates will be able to speak directly to the manufacturers of the items on display."

"The SpaAsia Wellness Summit is one of the most important industry events for Thailand - a unique opportunity with a huge number of speakers, a must-attend learning opportunity event for everyone in the spa industry".

7. Bring back the passion
Academia Professor Mary Tabacchi gets back to the basics - empowering spa guests to be the best that they can be. Challenging, inspiring and re-energizing corporate heads are all in a day's work for Mary of the Cornell Hotel School, she will do her magic in Hua Hin.

8. Participate in lively plenary discussions
"Hoteliers Really Understand Spa...Don't They?" Moderated by charismatic Ingo Schweder of Mandarin Oriental Hotel Group. How can you miss this? Ingo, who is well-respected in the hospitality and spa industries as a trendsetter, with his pioneering style will rouse the emotion between the passion of hoteliers and spa directors. Can they truly worked well together? What are the minefields to watch out for?

9. Meet integrated holistic modalities exponents
Tap their expertise. Dr Michael Elstein, Professor Marc Cohen, Dr Rajeev Marwah, Dr David Wong, Jok-Keng Lee, Dr Sundardas Annamalay and more. From all over the world, all under one roof at the Sumit. From modern practices, traditional Chinese medicine, ayurvedic options, biosciences, tai chi and yoga practices, how can all these integrate without confusion and contradiction? Will the consumer be better off with choices or do they need more education and direction?

10. Who are the hottest? The winners for this year's SpaAsia Crystal Awards are...
They will be honoured at the Gala Dinner on August 24th. Be there to cheer your choice. Will the winners be the favourites or will there be a dark horse?

Due to limited room availability, please make your bookings now. Register online at http://www.spaasia.com/summit/attendee06.asp
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